Udit Singh

Co-founder of Whizo AI, building the operating system for modern marketing agencies.

Social Media Strategy

Social Algorithms Stopped Caring About Follower Count. Most Agencies Have Not Updated Their Reporting To Match

Platforms in 2026 are optimizing for saves, shares, and watch time over raw engagement — and follower count barely factors into distribution anymore. If your monthly report still leads with follower growth, it is measuring the wrong thing.

Jul 26, 20263 min read

Agency Growth

Stop Optimizing for Traffic. Google and Every Platform Are Now Rewarding Intent-Match Instead

The agencies still chasing pageviews are optimizing for a metric that stopped correlating with revenue. The shift in 2026 is toward content so specific to a narrow audience that it converts because of how precisely it matches intent — not despite it.

Jul 23, 20263 min read