What is Engagement Rate?
Engagement rate measures how much your audience interacts with your content. It's calculated by dividing total engagement (likes, comments, shares) by your follower count and multiplying by 100.
How to Improve Your Engagement Rate
- Post consistently: Keep your audience engaged with regular content
- Use quality visuals: Eye-catching images and videos get more engagement
- Write compelling captions: Tell stories, ask questions, and include CTAs
- Engage back: Reply to comments and engage with your audience